There's something particularly frustrating about struggling to manage your finances while a company quietly builds a profitable business from the data you generated while struggling. You are both the customer and the product, and in that arrangement, the product usually gets the worse end of the deal.
When you connect your bank account to a budgeting app, you're handing over a detailed picture of your life to a company whose revenue doesn't depend on you succeeding financially. It depends on you staying engaged, clicking on financial product recommendations, and generating behavioral data that can be packaged and sold to advertisers.
We're not naive about how digital products work. Every free app needs to make money somehow. But there's a better way. When the product itself is the revenue, your data stops being a commodity and starts being something that's just yours.
That's what Lumio is built on. You pay for the tool. The tool helps you. Nothing else is happening with your financial information.